Social Media Tips for Small Wellness Businesses

Taylor Beaire
- Jul 1
- 5 min read

Social media has become the most essential marketing vehicle for small wellness businesses. However, many owners don't know how to use social media to maximize sales. Digital Content Solutions (DCS) offers a full range of marketing solutions to enhance social media marketing efforts. This article aims to educate small business owners, specifically in the wellness industry, on the social media marketing tips that they can use to increase sales.

What is the best social media strategy for a small business?

Creating a social media strategy is the foundation of which your social media marketing success rests upon. Small wellness businesses such as spas, salons, wellness centers, and supplement companies have a niche audience who all want to see results in the betterment of their lives. These wellness specific strategies will guide your audience through the client journey they could expect.

Spas

Utilizing your platform to emphasize wellness tips, relaxation techniques, and client testimonials.

Salons

Showcase before-and-after transformations, hair care tips, and seasonal trends.

Supplement Companies

Highlight product benefits, customer success stories, and expert advice.

Studio / Wellness Centers

Share workout routines, success stories, and motivational content.

Through implementing these strategies your audience understands how your business can help better their lives and the benefits of your services and products. DCS team can help develop and implement the strategies to ensure your small wellness business is positioned for success. We have created a comprehensive social media guide that will help you along your journey.

How much should a small business post on social media?

Social platforms are constantly updating their algorithms and adding features that create an advantage to those who post consistently. As a small wellness business looking to take advantage of social media in 2024, this is how much you should post.

Instagram: Post between 1 to 2 posts per day.

Instagram Stories: Post 2 times per day.

X (formerly Twitter): Post between 3 and 4 times per day.

Facebook: Post between 1 to 2 times per day.

LinkedIn: Post 1 time per day.

TikTok: Post between 1 to 4 posts per day.

Pinterest: Post 2 to 3 pins per day.

Google My Business: Post at least 1 time per week.

YouTube: Post 1 video per week.

YouTube Shorts: Post 1 to 3 videos per week.

Small businesses come in at a disadvantage, unfortunately. Depending on the number of platforms you want to utilize for your business, the time and resources may not be available. The key to success is staying consistent in the schedule that best fits your available resources.

How do you build a strong social media presence?

Social media presence is the level of activity a brand has on social networks through regular posting and engagement with comments & messages. You can build a solid social media presence for your brand by:

Engage your audience: Reply to comments & messages, stimulate discussion, and run occasional quizzes and polls.
Be active & consistent: You don't want your followers to forget that your brand exists. Post regularly. You can use the template in the previous segment. Have a comprehensive content calendar and stick to it. Consistency also means having a defined brand identity and voice.
Take advantage of trends: Trends are a great way to increase brand awareness. Recognize trends and incorporate them into your content. However, it is essential to ensure that any trend you join aligns with your brand identity and messaging.
Use quality creative materials: Clear pictures, well-designed graphics, and error-free copy attract people to your social media page.
Be attentive to your audience: Search for your company name on each social network you're on and see what people are saying about your brand. Be attentive to customer reviews and feedback. Also, be willing to make changes based on your feedback from listening to your audience.

Maintaining a strong social media presence as a small wellness business is a diligent task. The DCS team ensures your small wellness business maintains its presence.

How do I turn social media likes into sales?

It is important to remember that your end goal for building your social media presence is to increase sales. To turn your social media followers into customers, you should:

Create unique landing pages for each social network: Create particular landing pages on your website for each social media account. Ensure you include a clear call to action.
Use on-platform conversion features: Most social platforms have a paid ads feature, which allows you to advertise each product or service in detail and increases reach. Facebook goes further with a dedicated Marketplace section where you can list your products for free.
Offers and promotions: Create special offers for loyal followers. For example, create a unique discount link for customers from Instagram.
Make your audience feel special: You can recognize followers who purchase your products on your social media page, motivating others to patronize you to get recognized.

What is the most effective social media marketing tool?

Social media has many effective avenues depending on the outcome you want your business to achieve. With the top social media platforms but also the industry specific highlights that yield high results.

Instagram: Known for its high engagement rates and visually appealing content, Instagram is ideal for showcasing stunning images and videos. It's a perfect platform for brands that rely on visual storytelling, making it highly effective for spas, salons, and fitness studios.

Facebook: With its broad audience and versatile content options, Facebook is a powerhouse for any small business. It allows for a mix of text, images, videos, and live streams, making it a versatile tool for engaging with a wide range of demographics.

Google Business Profile: A crucial tool for local SEO, Google Business Profile helps your business appear in local searches. It’s perfect for wellness centers, spas, and salons looking to attract nearby clients by showcasing reviews, updates, and business information directly in search results.

Pinterest: Known for its ability to drive traffic through visual content, Pinterest is great for sharing high-quality images, infographics, and DIY tips. It’s especially effective for supplement companies and wellness centers, as it can be used to visually highlight product benefits, healthy recipes, and wellness tips.

Industry-Specific Recommendations:

Spas and Salons: Instagram and Facebook are the go-to platforms. Use Instagram to showcase beautiful transformations and behind-the-scenes content, and leverage Facebook for broader engagement through posts, events, and reviews.

Supplement Companies: Pinterest is excellent for sharing visually appealing posts and stories that highlight product benefits and customer testimonials. Google Business Profile helps with local searches and increases your business’s visibility.

Fitness Studios: Instagram is ideal for daily engagement with fitness tips, member success stories, and class updates. Pinterest can be used to share workout routines, motivational content, and healthy lifestyle tips.

At DCS Digital Marketing, we specialize in leveraging these tools to maximize your social media impact. Our team understands the nuances of each platform and crafts tailored strategies that align with your business goals. Whether it's creating compelling visuals for Instagram, developing engaging Facebook campaigns, optimizing your Google Business Profile, or curating inspiring Pinterest boards, we have the expertise to elevate your brand’s presence across social media.

Summary

As a small business owner, putting all these social media marketing tips in this article into practice can transform your brand's social media presence and increase sales. Ready to take your social media marketing to the next level? Contact DCS Digital Marketing today for a personalized consultation. Let us help you create a compelling online presence that attracts and retains clients. Visit our website or reach out to us on our social media platforms to get started.